Golf Lovers

Annah Stretton’s AS Golf: Fashion Meets Fairways

For Annah Stretton, fashion and golf are both deep passions that have shaped her journey as a creative and social entrepreneur. Her latest venture, AS Golf, is a vibrant collection of floral and colourful golf wear designed for women aged 50 and beyond—ladies who live with style and purpose, are passionate about golf and are not afraid to stand out on the course.

Annah’s connection to golf runs deep. She grew up immersed in the sport, inspired by her father, Pete Carver, a renowned Freyberg Rosebowl golfer. She also put her son Edward through a golf academy in Cambridge, to strengthen his ability to play the game well. In her early 40s, Annah herself embraced golf, joining the world of women's 9-hole tournaments. It was during this time she discovered the need for feminine golf apparel that was not only functional but celebrated individuality, and colour, but also suited a older woman's body. It wasn't until years later, and a chance connection with an old friend, that she decided the time was right to advance this opportunity.

Teaming up with Kay Gregory, an avid golfer and close friend, along with a community of enthusiastic local women players, Annah set out to redefine women’s golf wear for the 50+. Together, they crafted a range that balances practicality with bold, joyful designs, perfectly suited for women who want to bring energy and flair to their game.

The AS Golf collection is unmistakably Annah: bold floral prints, rich colours, and silhouettes that are both flattering and functional. Whether it’s a sunny round on the fairway or a post-game social event at the clubhouse, these outfits are designed to empower women to feel confident and stylish at every swing.

Annah's long history of creating social and fashion-forward brands ensures that AS Golf is not just another collection—it's a statement. It champions women’s confidence and capability, reinforcing the idea that life’s course can always be played in full colour, no matter the age or stage.

Like so many of Annah’s ventures, AS Golf is bound to be a resounding success. It’s an inspiring reminder that whether in fashion, social impact, or sport, Annah Stretton always plays to win.