Golf has always been more than just a sport to me—it’s a lifestyle.

From the early days of my journey, inspired by my father Pete Carver, a renowned Freyberg Rosebowl golfer, to my own experiences with women’s 9-hole tournaments, golf has been a constant presence in my life. I’ve learned to appreciate both the quiet challenges and the exhilarating highs of the game.

But what truly elevates the experience is feeling confident and comfortable in what I wear on the course. That’s why I’m so excited about AS Golf—a vibrant new collection that goes beyond looking good - it’s about feeling empowered, confident, and stylish while doing something you love.

The AS Golf collection is a true reflection of the Annah Stretton signature style—floral prints, rich colours, and designs that don’t just fit the body but celebrate individuality. These clothes are crafted not only for performance but for making women feel as bold and confident as their swings. Whether you're on the fairway or heading for a post-game social drink, AS Golf has you covered with outfits that make a statement.

I know that feeling well—the excitement of hitting the perfect shot and the sense of camaraderie that comes with a fun round of golf. And when you look good while playing, it only enhances the experience. With AS Golf, I’ve created a collection that celebrates confidence, joy, and, of course, the love of the game. It’s a reminder that life—and golf—can always be played in full colour, no matter your age.

For me, golf is more than just a game.  And now, with AS Golf, I get to play it in style.